Miquel Sintes

Programador Web | Guitarrista | Animal nocturno caracolívoro| Soñador empedernido

El Mejor SEO de Mallorca

¿Te estás preguntando qué pasos debes seguir para convertirte en un experto en SEO?

Perfecto porque esta guía te mostrará todo lo que necesitas saber. Convertirse en un experto en SEO no es tan complicado como puedes pensar.

Estos son los pasos que he seguido y amplío cada dia para lograr mi reto de convertirme en el mejor SEO de Mallorca.

Vamos allá.

Si necesitas un SEO para tu proyecto y quieres contratarme, hablemos.


Tabla de Contenidos

  1. El valor de ser un verdadero experto SEO
  2. Empieza con la mentalidad correcta
  3. Adquirir conocimiento base
  4. Tomar acción
  5. Desarrollar un sistema
  6. Estar informado
  7. Ser Paciente
  8. Cómo alcanzar el “Siguiente Nivel”

El valor de ser un verdadero experto SEO

Cuando digo un Experto “ real ” en SEO, me refiero a alguien que puede hacer crecer el tráfico de búsqueda orgánica de manera constante. El Nivel “ Experto ” también significa que tienes suficiente conocimiento para combatir resultados inesperados. Llegar a este nivel requiere tiempo y esfuerzo.

La belleza de saber cómo hacer SEO es que hay muchas maneras de monetizar tu habilidad.

Opción n.º 1: Hazlo tú mismo (En beneficio de tu propio negocio

CUALQUIER empresa puede beneficiarse del SEO. Hacer SEO para su propio negocio tiene algunas ventajas.

  1. No necesitas invertir en una agencia de SEO. Una agencia de SEO de calidad le costará al menos 1000 € / mes y necesitará un compromiso de 6-12 meses.
  2. Usted es responsable de su propio éxito. Puedes trabajar tanto o tan poco como desee en SEO.
  3. Puedes asignar capital para lo que quiera (ya que no vas a invertir en una agencia).
  4. Estás obligado a concentrarte en lo que tendrá el mayor impacto. Tienes un negocio para crecer y crecer. Eso significa que no puede concentrarse demasiado en las minucias de la optimización de motores de búsqueda (SEO). Esto te obliga a entrar en el pensamiento profundo y descubrir qué es lo más importante en SEO. Más sobre esto en un segundo.

La belleza de aprender SEO es que puedes usarlo para hacer crecer cada nuevo negocio que comienzas.

Opción n.º 2: obtener clientes

Obtener clientes es la forma más rápida y sencilla de aumentar sus ingresos de SEO. También es una excelente forma de obtener un flujo de efectivo inmediato, que puede reinvertir en otros proyectos de SEO.

Por otro lado, también es la mejor manera de volverse mentalmente loco. Explicaré muchos de estos problemas en mi artículo SEO agency . Pero también enumeraré algunos de los problemas de trabajar con clientes.

  1. Expectativas poco realistas. Suele ser producto de una aplicación de cliente débil o un sistema de verificación. Si no establece expectativas realistas, lo lamentará. No exagere lo que es posible para cumplir con su cuota de ventas.
  2. Los clientes pueden no ser confiables y perjudicar su flujo de caja. No importa qué tan bueno sea su sistema de cobros. Habrá clientes que juegan cuando se trata de pagar.
  3. Las operaciones son un dolor de cabeza. Ejecutar una agencia de SEO es un desafío porque cada campaña es única. Eso significa que cada campaña requiere diferentes acciones. Esto hace que sea difícil crear sistemas sólidos, lo que hace que sea difícil escalar.
  4. Requiere capital humano. Para escalar una agencia de SEO, necesita contratar personas. Solo puedes llevarlo tan lejos por ti mismo. Surgen nuevos desafíos cuando traes empleados, pero eso será un tema de una publicación de blog posterior.
  5. Es un trabajo con muchos jefes. Trabajar con clientes a menudo se siente como un trabajo y no como un negocio. Por supuesto, puedes solucionar esto sacándote de la ecuación. Pero es más fácil decirlo que hacerlo.

Opción n.º 3: iniciar un sitio de nicho (s)

Un sitio de nicho es un sitio web que se centra en un solo tema, como "fabricantes de hielo bajo el mostrador" o "monitores para bebés".

Los sitios de nicho son cómo me metí en el SEO.

Creo que comenzar un sitio de nicho es la mejor manera de aprender SEO. La razón es porque tienes que resolverlo y no hay mucho riesgo involucrado. Otra razón por la cual los sitios de nicho son un buen lugar para comenzar es porque no necesitan mucho capital.

Puede comenzar con menos de $ 100.

Además, si realiza la búsqueda de palabras clave correcta, puede encontrar nichos con menor competencia. Esto aumenta sus posibilidades de éxito.

El mayor riesgo que puede encontrar al crear sitios de nicho es la pérdida de tiempo. Pero si intenta mejorar sus habilidades de SEO, ese tiempo será valioso en su progresión.

Pero al igual que cualquier otra cosa, hay algunos inconvenientes en los sitios de nicho:

  • Menor potencial de ingresos. Eso significa que necesitaría crear más de un sitio de nicho para generar una cantidad decente de ingresos. Y cuando agrega más sitios de nicho, agrega más complejidad a su negocio. Crear un sitio web exitoso es bastante difícil. Desarrollar e intentar hacer crecer muchos sitios de nicho puede ser un dolor de cabeza operativo.
  • Disminución de los márgenes de beneficio a medida que crece su cartera. Eso se debe a que tendrá que dedicar más tiempo a administrar sus sitios o tendrá que subcontratar gran parte del trabajo.
  • Más volatilidad que los sitios web de las autoridades. Las actualizaciones de EMD y Panda han demostrado que a Google no le gustan los sitios de micro-nichos. Pero para ser justos, muchos de los sitios afectados por esas actualizaciones dieron poco valor a los usuarios. Y muchos tenían contenido duplicado o delgado. Puede disminuir la volatilidad de su sitio de nicho creando un valor real como el que explico en esta estrategia de SEO .

Opción n.º 4: Desarrollar un sitio de autoridad

Me encanta el modelo de sitio web de autoridad por varias razones:

  • Tienen más oportunidades de crecimiento
  • Tienen menos restricciones de contenido
  • Son más "enlazables"
  • Han reducido la volatilidad del riesgo de penalización / algoritmo

Un ejemplo de un sitio web de autoridad es Gotch SEO porque se enfoca en un tema grande como SEO.

Al igual que las otras opciones, también hay algunas desventajas:

  • Mayor inversión de tiempo. Para cree un sitio web de gran autoridad , debe tener experiencia en el nicho al que se dirige. Producir contenido de nivel superficial no lo ayudará a construir un sitio de autoridad. Debe invertir su tiempo para convertirse en un experto o al menos el 25% superior en su industria. Luego, puede crear un sitio de autoridad excepcional.
  • Mayor inversión de capital. Esto no le afectará si escribe su propio contenido. Si planeas subcontratarlo, entonces será capital intensivo. Eso es porque producir contenido de "autoridad" requiere escritores de calidad y recuentos de palabras más grandes. Ambos factores aumentan sus costos.

Opción n. ° 5: Voltear sitios web

Hay dos formas de voltear sitios web:

  1. Puede iniciar un sitio web desde cero, compilarlo y luego voltearlo.
  2. Puede adquirir un sitio web existente, mejorarlo y luego voltearlo.
  3. Cada opción tiene sus propios desafíos únicos en los que no entraré.

    Sin embargo, déjenme decir que cambiar sitios web es una forma increíble de obtener capital instantáneo. A continuación, puede utilizar este capital para reinvertir en otros proyectos de SEO que generen ingresos (recomendado).

    O bien, puede gastar su dinero en algún tipo de activo depreciado como un automóvil (no recomendado). ¡Para cada uno!

    Aquí hay algunas guías para comenzar a usar sitios web:

    • La inversión moderna: cambio de sitio web y bienes raíces virtuales para principiantes
    • Cómo voltear sitios web en 2016 - Voltear sitios web es más fácil
    • Opción n. ° 6: Venta de prospectos

      Crear sitios web de generación de prospectos es una alternativa decente a los clientes. Nunca he tomado esta ruta, pero sé muchos que tienen . En esencia, primero identifica una palabra clave local como "fontanero de Los Ángeles". Luego, crea un sitio web para clasificar para esa palabra clave. Una vez que el sitio se clasifica, puede vender los cables orgánicos a los plomeros reales de Los Ángeles. O bien, puede vender el sitio web a un fontanero de Los Ángeles.

      Opción n.º 7: ser un empleado

      Sé que esta opción no es ideal para todos, pero es una buena manera de mojarse los pies. Hay todo tipo de empresas que buscan contratar SEO internos.

      Una forma de hacerlo es contratar y obtener experiencia. Luego, por un lado, puede trabajar en hacer crecer su propio negocio de SEO o trabajar en otros proyectos. De esta forma, no tendrá que estresarse con los ingresos.

      Además, si desea tomar la ruta de SEO del cliente, ser un empleado es una buena guía. Su jefe le dará la experiencia y la columna vertebral que necesita para tener muchos jefes al mismo tiempo. 😛

      Opción # 8: Diversificación

      Esta es mi opción favorita. Use sus habilidades de SEO para ganar dinero de muchas maneras diferentes. Este reduce el riesgo y confiar en un solo método.

      Por ejemplo, si el 100% de sus ingresos proviene de clientes, está jugando con fuego. En un día, todos sus clientes podrían despertarse y decidir despedirlo. ¿Qué vas a hacer entonces? Incluso si tienes una sólida generación de leads, estarás en un aprieto.

      Está bien no tener diversificación al principio. Pero debe trabajar para lograr una mejor diversificación de ingresos lo antes posible.

      Ahora que conoce el valor de ser un experto en SEO, permítame explicarle la parte más importante en su camino para convertirse en uno.


      Start With the Right Mindset

      I’m not going to bombard you with personal development guru talk, but there is no denying how important your mindset is for achieving anything in life.

      Let me start with this one important fact:

      SEO is a Means to an End

      The only reason why SEO is valuable is because it is a tool for growing revenues. Sure, it has other purposes such as branding, reputation management, and even deception. But most people use SEO to increase organic search traffic and grow revenue.

      Never lose sight of the fact that SEO is a TOOL.

      Sure, it’s fun to mess with algorithms, but always remember that MORE MONEY is the goal.

      But before you can make some dough, you need to acquire base SEO knowledge.


      Acquire Base Knowledge

      If you’re an absolute beginner, then you need to get base SEO knowledge. And even if you have experience, you should still study and practice the fundamentals. This builds knowledge reinforcement.

      “You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.” – Michael Jordan

      Like any other skill, SEO requires learning a few important fundamentals.

      Master the fundamentals.

      Let me show you some of the fundamentals you need to learn:

      KPIs, Analytics, & Data Analysis

      SEO requires you to analyze Key Performance Indicators (KPIs). Don’t worry… this doesn’t mean you have to be a technical geek.

      You just need to: A) know what data/KPIs actually matter and B) how to use the data/KPIs to improve your campaigns.

      The #1 tool you need to understand is Google Analytics. Here are a few guides to get you started (or give you a refresher):

      After that, you need to learn how to use Google Search Console. Google Search Console has an array of functions that Google Analytics doesn’t have. Use this guide to learn more.

      The final set of tools you need to learn how to use are for backlink analysis and management. The three most popular tools are Ahrefs, Majestic SEO, or Open Site Explorer.

      Keyword Research

      Identifying the right keywords is one of the most critical skills you can learn. Read this keyword research guide to get started. Then you should sign-up for our SEO training course Gotch SEO Academy because we show you over 35 different ways to find keywords.

      Competitor Analysis

      Finding prospective keywords is only the first step. You have to validate your keywords by analyzing the competitors. Start with this SEO competitor analysis guide.

      Technical Optimization

      Technical issues will kill your site’s performance in Google. That’s why you need to become a master of finding and fixing them.

      Use these guides to get started:

      Page-Level Optimization

      You have to understand the art of optimizing organic landing pages. These are the keyword-targeted pages you want to rank in Google. This is the easiest SEO fundamental to learn.

      Here are some guides to get you started:

      Site Architecture

      Understanding how to structure your website is a fundamental SEO skill.

      A well-developed site architecture does a few important things:

      1. It can help search engine spiders crawl your site more efficiently
      2. It can improve user experience
      3. It can reduce how many backlinks you need to rank because of the efficient flow of link equity.

      Use these resources to get started:

      Developing Content Assets

      You have likely heard that “content is king”. This is true. Content is one of the biggest elements of a successful SEO campaign. It is fundamental that you learn how to create keyword target content assets.

      If you get anything out of this guide, understand this one thing:

      Nothing is more important than studying how to create effective content. Study as much as you can about content marketing, writing, and sales copywriting.

      Use these guides to get started:

      Relationship Building & Outreach

      To elevate your SEO performance you have to learn how to build relationships. Yes, you have to communicate with real people to be successful in SEO. I know this is a tough pill to swallow if you’re an introvert, but it’s necessary. You can’t get very far in this world being a recluse.

      The #1 tactic you need to know for building relationships online is how to exchange value. Value comes in many different forms including content, money, physical products, etc.

      If you try to get something for nothing, then you will likely fail.

      Here are some guides to understand this concept deeper:

      Link Acquisition

      After content, backlinks are the second biggest ranking factor. You can craft the most beautiful piece of content, but without backlinks, it will falter.

      Knowing what a quality backlink is and then knowing HOW to get them is a key to becoming an SEO expert. Our guide on backlinks is the best way to get started learning this important element of SEO.

      Conversion Rate Optimization (CRO)

      Understanding how to drive organic search traffic to websites is a valuable skill. But knowing how to convert that traffic into revenue is even more valuable.

      Remember what I said earlier? SEO is a means to end. CRO is how you can reach the “end”. The “end” being new email subscribers, leads, or sales.

      Use the following three beginner’s guides to CRO from ConversionXL, Qualaroo, and QuickSprout.

      Audits

      Every SEO expert needs to know how to perform SEO audits. Audits help you identify issues that may be hurting a site’s performance. As I explain in this SEO audit guide, you should run an audit at least every quarter. This will ensure that you’re staying on top of things.

      Those are all the fundamental skills you need to learn to become an SEO expert.

      If you serious about improving your skills, then study each of the guides I gave you. Don’t give up on learning when a concept goes over your head. Try to understand it. After you have immersed yourself in these topics, it’s time to take action.


      Take Action

      You now know what you need to learn to become an SEO expert. That means you need to dedicate time to actually learning it.

      Now be careful… don’t fall into the knowledge acquisition trap. Meaning, you are spending 100% of your time reading and learning, but never taking action.

      You have to take action to see results. Crazy concept, right?

      If you’re a beginner, then you should spend 80% of your time trying to understand the fundamentals. Then spend 20% of your time taking action. This 80/20 split should flip to 20% learning and 80% action after you understand the fundamentals.

      Keep this mind: it doesn’t matter how much you “know”.

      Like Mike Tyson says:

      “Everyone has a plan until they get punched in the face.”

      You can’t learn and you can’t adapt until you’re in the mud.

      How to Take Action

      If you’re new, then I recommend you start a niche website. As I mentioned before, it’s easy to start a niche site and it carries the least amount of risk.

      Here are some guides to help you start your first niche website:

      Analyze Your Results

      After you start your niche site, you need to analyze your results.

      But before you do, you need to understand one of the most important rules of SEO analysis:

      Correlation is not causation.

      Now in Laymen’s terms…

      Don’t make conclusions too fast. Google’s algorithm uses well over 200 different ranking signals. It is easy to make sweeping conclusions without looking at the big picture.

      For example, you may say:

      “My rankings for (KEYWORD) fell because I changed the title on the landing page.”

      While this may be true, you don’t want to come to a conclusion that fast. You need to examine all factors before concluding. And most important, you need to let the data guide you.

      Whenever your organic search traffic increases or decreases, you should follow this simple five step analysis:

      1. Ask “why”?

      It’s important to question increases and decreases because you can learn from both. Ask some of the following questions:

      • Did we acquire any new backlinks?
      • Did we modify on-page SEO?
      • Did we change the site architecture?
      • Did we add or subtract any internal links?
      • Are we having crawl issues?
      • Have there been any algorithm updates?
      • Is our rank tracking software accurate?

      2. Develop a Hypothesis

      Once you have identified some possible culprits, you need to develop a hypothesis. This doesn’t need to be rigid.

      Something simple will work like:

      “I believe our organic search traffic has increased/declined because of the following reasons:”

      3. Wait

      That’s right. You shouldn’t take action on your hypothesis right away. That’s because Google’s algorithm can be volatile. Sometimes waiting and not doing anything is the best solution. I usually wait one week or even up to a month to see if the issue corrects itself. If the decline continues, then it’s time for action.

      4. Test It

      Only take action on your hypothesis if you are at least 90% certain. Take one action at a time if you identified more than one. For example, take an action and wait at least a week before taking another.

      5. Always Use Annotations in Google Analytics

      Always, always, ALWAYS annotate your actions in Google Analytics. This is a check against your hypothesis. That way you can go back and see the exact action you took that either improved or hurt your results.

      Run Quarterly Audits

      You should audit your SEO campaign on a quarterly basis. This will ensure that you’re staying on top of things. It will also help you identify ways to improve your campaign on a more regular basis.

      Pivot

      In most scenarios, your SEO analysis will lead to micro changes. But, there will be times when you need to revamp your entire SEO strategy.

      Remember that every website is going to have its own unique SEO experience. It doesn’t matter how many SEO case studies you read, your situation will never be the same as mine or anyone else’s. Sure, there are general principles that apply to every campaign. But how YOUR campaign unfolds is completely unique.

      Find the 80/20 of every campaign. What 20% of actions are driving 80% of your results? Invest your time and effort into those actions.


      Develop a System

      There isn’t a set “way” of doing SEO, but you can build a loose system. For example, this guide is the culmination of years of experience, testing, and understanding of what factors have the biggest impact. But, I would never pretend that ANY system, including my own, works 100% of the time.

      Every website is different. Every situation is different.

      Your SEO system or strategy should be organic (no pun intended).

      Don’t try to create a “perfect” system because that’s impossible.

      Create your system, test it, and refine it over time.

      Start with these guides:


      Stay Informed

      The SEO industry is dynamic and always changing. While the fundamentals rarely change, it’s important to stay engaged in the industry.

      For general news and algorithm updates, read Search Engine Watch and Search Engine Roundtable.

      I also recommend that focus most of your learning time reading top SEO blogs. Don’t just focus on blogs that align with your particular SEO philosophy either. You can learn from the whitest of white hat SEO or the blackest of black hat SEOs. There is no “right” or “wrong” way of doing SEO. White, grey, and black hat SEO are all trying to achieve the same thing. You can learn from everyone.

      With that out of the way, I’m going to show you a few blogs that I recommend. Digest, study, and take action on their content.

      I recommend you subscribe to the blogs I’m about to list on Feedly.

      And also get in habit of capturing good content using Pocket.

      Nathan Gotch

      You knew a shameless plug was coming. All the content on my SEO blog is the product of experience, testing, and from what you ask for.

      Our intention with every single piece of content is to improve your life in one way or another.

      If you’re new here, then start with these guides:


      Brian Dean

      I’ve learned an incredible amount from Brian and I highly recommend you read everything he puts out.

      Brian’s content is so good that it forces every blogger to step up their game.

      Here are some of my favorite pieces of content from Brian:

      Notice that Brian doesn’t publish new content often. It’s not because he’s lazy. It’s because Brian put his effort into promoting and improving his content assets. Analyze how he operates his own blog. Do so and it almost guarantees that you will improve your content creation ability.


      Glen Allsopp

      Glen’s SEO philosophy is a perfect balance between grey and white hat SEO.

      Although he advocates PBNs (a grey hat tactic), Glen also promotes the importance of creating valuable content.

      Here are a few of my favorite articles from Glen:

      Analyze the way Glen creates content. His headlines are powerful and he leverages the concept of “length implies strength”.


      Neil Patel

      Neil is the king of content-driven SEO. Although his focus is now on digital marketing as a whole, he still drops SEO knowledge bombs on the regular. Keep tabs on him and don’t just read his content… Watch how he creates content and try to learn from everything he does.

      Here are some of my favorites from Neil:


      Ross Hudgens

      If you are looking for high-level thinking and SEO content, then Ross is your person. His content forces you to elevate your game and think big picture.

      It’s impossible to read Ross’s content and not get better at SEO and business.

      I get a ton of value from all Ross’s content, but here are a few of my favorites:


      Ryan Stewart

      Ryan is a master of outreach, relationship building, and link acquisition. I also recommend Ryan’s work because he is systems and data driven.

      If you run an agency, analyze Ryan’s every move because you will learn a lot.

      Here’s some great content from Ryan:

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      Matthew Barby

      Matthew is a master of enterprise-level SEO. His content is data-driven and always actionable.

      His blog is a good place to start, but he also publishes some awesome guest posts as well.

      Check out some of my favorite content from Matthew:


      Matt Diggity

      Matt lives and breathes affiliate SEO. If you want to take the affiliate path, you need to be reading his blog.

      And if you aren’t, you should still read Matt’s blog because he produces excellent data-driven content.

      Here is some of my favorite content from Matt:


      Jason Acidre

      Jason is one of the best link builders on the planet. His strategies are data-driven, intricate, and actionable.

      Read everything Jason’s publishes and you will get better at SEO.

      Here are a few of my favorite guides:

      One last important point about your attitude as you get better:

      Don’t Get Cocky

      It is critical that you stay humble. Even when you have mastered the art of driving organic search traffic, you should still act like you know nothing. Never stop learning and growing. There is no “end” you’re going to reach in your skill progression. There is always room to improve.


      Be Patient

      You don’t become an expert in anything overnight. Becoming an SEO expert is a marathon, not a sprint. Put in the work every day and try to be better than you were yesterday. Your success in anything is the product of what you do on a daily basis.


      How to Reach the “Next Level”

      At a certain point you will need to stop doing time consuming SEO tasks if you want to scale or amplify your efforts.

      I remember when I first got into SEO, I did EVERYTHING. I quickly learned that there was no way I could take my business to the next level if I was trying to do everything.

      Doing everything yourself is a good approach in the beginning if you don’t have capital. But as soon, as you start making money, I recommend you begin delegating time consuming tasks.

      From day 1, analyze every task that you do. You will see overtime that you perform the same tasks all the time. These are the tasks that you must learn to delegate. That is, as long as you have the right systems in place.

      At some point, you will likely want to go from being an SEO expert to being a true business owner (AND SEO expert).

      Here’s a quick checklist on how you can scale your SEO efforts:

      1. Create processes, procedures, and policies for EVERYTHING you do in your business. It’s impossible to scale without taking this step.

      2. Test your processes, procedures, and policies. Have someone with little knowledge of the industry work through your processes, your procedures, and your policies. Why someone with little knowledge of the industry? Because your systems should be easy to understand.

      Convoluted procedures lead to confusion. Confusion leads to time loss because of unnecessary clarifying or explaining. Bringing in an outside perspective is key to improving your systems. What makes sense in your own head, may not make sense to others.

      3. Hire someone to fulfill your systemized tasks. Use Upwork, hire an intern, or hire employees if that’s the route you want to go. Give this individual their assignment and the corresponding procedure on how to complete it. If they are bombarding with questions, then you need to improve your procedures.

      4. Create backup systems. At this point, you should have removed yourself from many time consuming tasks and delegated them. But, you need to always prepare for the worst case scenario.

      For example, the person you are relying on to fulfill this work could disappear.

      That’s why you must always have a backup solution. Keep some freelancers on your “on-call” roster. These are people you have built relationships with and know you can rely on them.

      Another backup method is to avoid relying on a single person. Hire two, three, or even four people to complete a pool of tasks.

      That way they have to compete. And even if one falls off the map, you still have the backups. And don’t forget, you have already created the systems at this point.

      So, even if all your help disappears, you still have your systems. That means, you can quickly hire someone and get back on track.

      5. Focus on actions that have the biggest impact. “Big impact” actions in SEO are creating awesome content assets, building relationships with key influencers, and promoting your content (link acquisition & social).

      For example, I write the content on Gotch SEO because it requires my experience and my expertise. I could outsource the writing, but no one could replicate my unique perspective. I know that writing content is the action that produces the most SEO results.

      You must figure out what actions you are best at. Maybe you excel at building relationships. Or, maybe you are a master promoter. Either way, identify what actions have the biggest impact on your SEO performance. Focus on those and outsource everything else.

      Here are some SEO tasks that you can systemize and outsource: